Search Marketing Strategists

AI Risk Score54%Mid Risk

The 54% risk score reflects the overall automation risk of your profession on a scale of 0–100. The higher the score, the more likely parts of your role could be handled by AI, increasing efficiency, but also raising the possibility of job disruption. Nearly all jobs include tasks that are automatable to some degree.

In this role, you employ search marketing tactics to increase visibility and engagement with content, products, or services in internet-enabled devices or interfaces. examine search query behaviors on general or specialty search engines or other internet-based content. analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. Your job is considered Mid Risk for AI automation.

Below is your job's AI vulnerability profile with detailed breakdowns of tasks, knowledge areas, skills, and abilities. Each item includes AI risk scores and importance ratings to help you prioritize what to focus on. Remember, look for tasks that you can automate in your job to make you more productive, while focus on developing the areas that AI cannot easily automate. Plus, explore the technology section to see what tools and software you'll likely encounter in this role and therefore can look for AI alternatives.

You're already ahead of the curve by checking your risk and exploring your options. This project goes beyond one role, we’re building a global job warning system to help everyone stay ahead of AI. By supporting our research, you’ll unlock your full job profile, including detailed risk breakdowns, trend alerts, and priority access to new research. Supporting our research not only gives you deeper insights into your own role, it helps us keep this project alive for millions of others navigating the future of work, but don't worry, if you are not ready to support us, we provide enough free insights to get you started.

In the meantime explore the sections below, and don't miss the What to do next? section for practical steps you can start today.

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On the job, you would

On-the-job activities and responsibilities that define your role. Each task is analyzed for automation potential and contributes to your overall AI risk assessment.

9/36
Update knowledge about emerging industry or technology trends.3.26Risk

Keeping abreast of regulations and technology trends can be partially automated with AI tools that aggregate information, but human judgment is needed for application.

Provide customer service to clients or users.2.69

Resolving product availability problems involves collaboration and problem-solving, which require human interaction and adaptability.

Provide customer service to clients or users.3.42Risk

Implementing online customer service processes can be partially automated, but ensuring positive user experiences requires human oversight and empathy.

Maintain the inventory of equipment.3.43Risk

Maintaining an inventory of equipment is a logistical task that can be largely automated with AI systems that track and manage resources efficiently.

Develop guidelines for system implementation.2.33Risk

Identifying methods for interfacing technologies involves technical expertise and strategic planning, which require human collaboration and creativity.

Collaborate with others to determine design specifications or details.2.94

Defining product requirements involves collaboration and strategic thinking, which are less automatable due to the need for human insight and creativity.

Coordinate resource procurement activities.2.85Risk

Assisting in contract evaluation and negotiation involves strategic thinking and interpersonal skills, which are challenging for AI to replicate fully.

Collaborate with others to develop or implement marketing strategies.3.5

Proposing marketing campaigns involves creativity and strategic collaboration, which require human insight and adaptability.

Develop computer or information security policies or procedures.2.77Risk

Assisting in the development of security policies involves strategic thinking and understanding of context, which require human expertise and judgment.

Advanced Problem AnalysisRisk
Strategic Decision ImplementationRisk
Complex System OptimizationRisk

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Knowledge

Theoretical knowledge and understanding required for your position. Knowledge areas are evaluated for AI replacement likelihood and factor into your risk score.

8/16

Skills

Practical abilities and competencies you need to perform your job effectively. Skills are assessed for automation vulnerability and help determine your AI risk level.

9/27

Abilities

Innate and learned capabilities that enable you to succeed in your role. Abilities are analyzed for AI replication potential and contribute to your overall risk assessment.

9/25

Technology Used

Tools, software, and technological systems you use in your work.

9/24
Analytical or scientific software
Web page creation and editing software
Graphics or photo imaging software
Web platform development software
Data base management system software
Business intelligence and data analysis software
Sales and marketing software
Customer relationship management CRM software
Electronic mail software
Advanced AI Tools
Machine Learning Platforms
Predictive Analytics Software

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Expert Insights

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Expert comments on the job, click on the expert to see their answers.

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What to do next?

Your job faces a moderate automation threat. A few timely moves can put you back in the safe zone. Choose your strategy below:

Recommended for Mid Risk:

  • • Upskill: Develop skills that complement AI rather than compete with it
  • • Use AI: Master AI tools to increase your efficiency and value
  • • Pivot Smart: Consider transitioning to roles that require human judgment and creativity
  • • Stay Alert: Get notified of industry changes that could affect your role

Each tab contains curated resources designed to help you take the next step. More resources will be added over time.

Frequently Asked Questions

Based on our analysis, a this role has a 54% AI risk score, which is considered mid risk. While some tasks in this role may be automated, the profession as a whole is moderately vulnerable from complete replacement. The key is understanding which specific aspects of your job are most vulnerable, some of which are shown on this page.

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