Table of Contents
Search Marketing Strategists
The 54% risk score reflects the overall automation risk of your profession on a scale of 0–100. The higher the score, the more likely parts of your role could be handled by AI, increasing efficiency, but also raising the possibility of job disruption. Nearly all jobs include tasks that are automatable to some degree.
In this role, you employ search marketing tactics to increase visibility and engagement with content, products, or services in internet-enabled devices or interfaces. examine search query behaviors on general or specialty search engines or other internet-based content. analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. Your job is considered Mid Risk for AI automation.
Below is your job's AI vulnerability profile with detailed breakdowns of tasks, knowledge areas, skills, and abilities. Each item includes AI risk scores and importance ratings to help you prioritize what to focus on. Remember, look for tasks that you can automate in your job to make you more productive, while focus on developing the areas that AI cannot easily automate. Plus, explore the technology section to see what tools and software you'll likely encounter in this role and therefore can look for AI alternatives.
You're already ahead of the curve by checking your risk and exploring your options. This project goes beyond one role, we’re building a global job warning system to help everyone stay ahead of AI. By supporting our research, you’ll unlock your full job profile, including detailed risk breakdowns, trend alerts, and priority access to new research. Supporting our research not only gives you deeper insights into your own role, it helps us keep this project alive for millions of others navigating the future of work, but don't worry, if you are not ready to support us, we provide enough free insights to get you started.
In the meantime explore the sections below, and don't miss the What to do next? section for practical steps you can start today.
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On the job, you would
On-the-job activities and responsibilities that define your role. Each task is analyzed for automation potential and contributes to your overall AI risk assessment.
Keeping abreast of regulations and technology trends can be partially automated with AI tools that aggregate information, but human judgment is needed for application.
Resolving product availability problems involves collaboration and problem-solving, which require human interaction and adaptability.
Implementing online customer service processes can be partially automated, but ensuring positive user experiences requires human oversight and empathy.
Maintaining an inventory of equipment is a logistical task that can be largely automated with AI systems that track and manage resources efficiently.
Identifying methods for interfacing technologies involves technical expertise and strategic planning, which require human collaboration and creativity.
Defining product requirements involves collaboration and strategic thinking, which are less automatable due to the need for human insight and creativity.
Assisting in contract evaluation and negotiation involves strategic thinking and interpersonal skills, which are challenging for AI to replicate fully.
Proposing marketing campaigns involves creativity and strategic collaboration, which require human insight and adaptability.
Assisting in the development of security policies involves strategic thinking and understanding of context, which require human expertise and judgment.
Knowledge
Theoretical knowledge and understanding required for your position. Knowledge areas are evaluated for AI replacement likelihood and factor into your risk score.
Skills
Practical abilities and competencies you need to perform your job effectively. Skills are assessed for automation vulnerability and help determine your AI risk level.
Abilities
Innate and learned capabilities that enable you to succeed in your role. Abilities are analyzed for AI replication potential and contribute to your overall risk assessment.
Technology Used
Tools, software, and technological systems you use in your work.
Expert Insights
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What to do next?
Your job faces a moderate automation threat. A few timely moves can put you back in the safe zone. Choose your strategy below:
Recommended for Mid Risk:
- • Upskill: Develop skills that complement AI rather than compete with it
- • Use AI: Master AI tools to increase your efficiency and value
- • Pivot Smart: Consider transitioning to roles that require human judgment and creativity
- • Stay Alert: Get notified of industry changes that could affect your role
Each tab contains curated resources designed to help you take the next step. More resources will be added over time.
Top Learning Platforms

Coursera
Unlimited access to 2,000+ courses from top universities.

LinkedIn Learning
Short, practical videos for on-the-job upskilling.

ADPList
Free global mentorship from experienced professionals in design, product, and tech.

Skillshare
Hands-on creative workshops to build your portfolio.

Udemy
Affordable deep dives on tech, leadership & more.
Top Learning Platforms

Coursera
Unlimited access to 2,000+ courses from top universities.

LinkedIn Learning
Short, practical videos for on-the-job upskilling.

ADPList
Free global mentorship from experienced professionals in design, product, and tech.

Skillshare
Hands-on creative workshops to build your portfolio.

Udemy
Affordable deep dives on tech, leadership & more.
Frequently Asked Questions
Based on our analysis, a this role has a 54% AI risk score, which is considered mid risk. While some tasks in this role may be automated, the profession as a whole is moderately vulnerable from complete replacement. The key is understanding which specific aspects of your job are most vulnerable, some of which are shown on this page.
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